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Author Topic: UL - FTC's revised 'Guides' say blogger's material connections must be disclosed  (Read 869 times)
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GDouglas
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« on: September 30, 2010, 05:16:46 AM »

From the Union Leader

Maria Recalde: FTC's revised 'Guides' say blogger's material connections must be disclosed
By MARIA RECALDE, ESQ.
Sheehan, Phinney, Bass + Green

Wednesday, Sep. 1, 2010

The Federal Trade Commission (FTC)'s revised Guides Concerning the Use of Endorsements and Testimonials in Advertising (the "Guides") address endorsements by consumers, experts, organizations and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides represent nonbinding

Complete story HERE

Other links from the article

A copy of the FTC's closing letter may be found HERE. It is worth reading as it sheds some light on how the FTC expects companies to comply with the Guides.

Additional information on the revised Guides and the FTC's answers to the most frequently asked questions submitted by advertisers and bloggers, among others, since the FTC issued the revised Guides may be found HERE.

GDouglas comments. How are bloggers supposed to be aware of the new FTC rules? Another good reason to avoid advertising.
« Last Edit: September 30, 2010, 05:21:27 AM by GDouglas » Logged

Glenn Douglas
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