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Author Topic: LT - New Town Website Slated to Present Regional Approach  (Read 806 times)
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GDouglas
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« on: February 18, 2010, 01:12:32 PM »

From the Londonderry Times www.nutpub.net

New Town Website Slated to Present Regional Approach
April Guilmet
Londonderry Times
2/18/2010

Londonderry's new marketing plan and Web site should make its debut in time for the March Town Meeting, town officials said last week.

During the Feb. 11 Economic Development Task Force meeting, Gary O'Neil of O2 Generations of Creative Energy and representatives of SilverTech offered highlights of the town's new Web site and marketing plan, which has been in the works for the past year.

O'Neil said the Web site is currently "about 95 percent completed."

Last summer, O'Neil first aired his proposal with members of the town's Economic Development Task Force, where the majority of town officials present said they liked the sound of the town's new campaign slogan, 'Business is Good: Life is Better."

Over the past year, O'Neil said he's arrived at a brand identification that captures the traditional nature of life in Londonderry, while inviting more businesses to move in or expand.

"Right now we're pretty much there," O'Neil said last week. "There's a lot of detail on this site and a lot of pieces that don't exist in other places."

Targeted to launch shortly before the March 13 Town Meeting, the Web site's content will be managed and kept current by town officials.

"This is a content Web site that can grow and change on a moment's notice," O'Neil said. "Anything that has to change or be added can be done right away. The storyline is to find a balance between workstyle and lifestyle: what the town is like to live in and work in and what's the proximity of Londonderry to everything on the market."

Aimed to target a workforce within the 25- to 45-year-old age bracket, the site will include information on local businesses and industries, such as Insight Technology, Ecco Shoes and Stonyfield Farm.

"We referenced local companies on the site and we tell their stories. No one's looking for anything else but commercial, professional and light manufacturing kinds of imaging on the site," O'Neil said. "As the year goes on and people see the site, I suspect companies will take some photographs to include on the site."

Other features are a news and events section offering timely content about local development; a "projects under way" section listing companies and businesses coming to town; a business resources section listing local utility companies and information on employment demographics, regional schools and colleges, local dining, shopping, transportation and healthcare.

"We need to make sure that people understand that when we say Southern New Hampshire, we're different than the 'Old Man of the Mountain' country. We're not out here on septic tanks; we have plenty of resources right here in our backyard," O'Neil emphasized.

The site will also include links to the Manchester-Boston Regional Airport and the adjacent City of Manchester. "We're partnering with the airport to a great degree and when we do the airport, Manchester becomes a partner," O'Neil said. "The nice part about that is Manchester is targeting the same group of people - the young work force. Manchester is starting to see some success with that approach."

Community Development Director Andre Garron said the town's current Web site already includes links to data provided by the Southern New Hampshire Planning Commission, along with an application for viewers to identify vacant commercial sites in town. "When we first put this together, we felt pretty good about what we've done," Garron said. "We then realized we were only trudging on the surface."
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Glenn Douglas
bmahan
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« Reply #1 on: February 18, 2010, 05:23:30 PM »

Isn't this site about 4 months late? Can we expext a rebate from the vendor?
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GDouglas
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« Reply #2 on: February 19, 2010, 08:12:01 AM »

Isn't this site about 4 months late? Can we expext a rebate from the vendor?

Yes the site is a little late:

9/3/2009 -- Our target date for everything to go live on the website is the end of October 2009

11/17/2009 --- "Questions from the Budget Committe about the new Economic Development website. When will it be online?" Economic Developement Director "Yes, were looking at having it online by December"

12/8/2009 -- J. Farrell asked about the timeline for launching of the website. A. Garron said January 20th is planned. A. Garron said he will get a definite date for the next meeting.
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Glenn Douglas
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