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Author Topic: Economic Development Marketing Update - 7/8/2009  (Read 1161 times)
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GDouglas
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« on: July 08, 2009, 12:13:14 PM »

Garron said the idea is to create a two-pronged approach via a new Web site and marketing strategy. Total cost for the two facets is $55,000.

Planning Board Meeting tonight - D. Economic Development Marketing Update – Gary O’Neil

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Glenn Douglas
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« Reply #1 on: July 10, 2009, 08:56:46 PM »

http://www.londonderrynh.org/planning/070809pbmin-draft.pdf

Draft Minutes of July 8 Planning Board Meeting:

B. Economic Development Marketing Update - Gary O'Neil

G. O’Neil gave a presentation outlining the progress and goals (see attachment #1).

He emphasized the importance of the Manchester-Boston Regional Airport. He said that Lowell is our competition. He said that Londonderry has the largest amount of land for development in NH. O’Neil said that the website will be the largest marketing tool.

A. Rugg asked for public input.

John Michels, 11 Nutfield Dr, reiterated the importance of mixed use zoning would be preferred vs. industrial;

Mike Speltz, 18 Sugar Plum Lane, commended G. O’Neil on doing a great job with this effort. He feels that we need to attract business “and their families”. We have the lifestyle appeal. He also suggested we work with UNH and pursue trying to entice them to have a location in Londonderry.

David Nease, 11 Faye Lane, suggested looking at what types of businesses work well near other airports. He also thinks that the businesses that get turned away from the area near Perkins Rd, etc. could be located in a mixed use in the northwest area of town. G. O’Neil said that businesses that have worked well near other airports don’t necessarily work in today’s economy. There was no further public input.

Consensus of the Board was for staff to move this issue to the Town Council.
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Glenn Douglas
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« Reply #2 on: July 10, 2009, 09:06:34 PM »

A. Rugg also asked the Board members if they had any questions

Cole Melendy, asked if there was any data from other towns that showed this type of marketing to be a benefit.

Lynn Wiles, asked how the town would attract people to the new website. Answer there will need to be an advertising campaign. Ares mentioned were Boston and the Manchester Airport

Lynn Wiles, also asked what would happen today if a developer approached the state of NH looking for land to build on. Answer to be honest there has not been much activity in the last few years.
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Glenn Douglas
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« Reply #3 on: July 11, 2009, 10:15:29 AM »

Quote
Cole Melendy, asked if there was any data from other towns that showed this type of marketing to be a benefit.

New Manchester marketing campaign set to be launched
Published: Tuesday, Jul. 10, 2007

“M” marks the spot — at least that’s what officials at the Manchester Economic Development Office say they hope businesses see in the city of Manchester.

The office, known as MEDO, is launching its first-ever marketing campaign on July 18 in the hopes of attracting new and relocating businesses to the Queen City.

“We worked with AngelouEconomics of Austin, Texas, an economic consulting firm, and found out that, while Manchester is an ideal place for many businesses, the city doesn’t have a lot of name recognition outside of the area,” said Kate Benway of MEDO.

After securing $55,000 in matching grants from the state Department of Resources and Economic Development, the city and the Manchester Development Corp., MEDO spent 10 months working on the campaign, which includes a new “M” logo, a tagline -- “Birthplace of your American Dream” -- print ads and collateral, a trade show booth and promotional items with the “M” logo.

“When we held our roundtables with government, business and community leaders, it was clear the message we got was the tremendous pride people had in the city,” said Benway. “It was actually [Manchester developer] Dick Anagnost that said ‘Manchester is the birthplace of my American Dream,’ which we thought described our new brand perfectly.”

She said the print ads and a direct-mail campaign will start regionally, but eventually will be placed in targeted trade magazines and sent to targeted businesses in specific industries, such as high technology, engineering and finance, reaching a potentially national audience.

Two other key pieces in the campaign include a 30-second commercial, which will be broadcast regionally on New England Cable News, and a stand-alone Web site which also will be launched July 18.

Currently, MEDO’s Web presence is within the city of Manchester’s site.

“In the AngelouEconomics report, we found that site planners do much of their research online, so when they call you, you’ve already made the short list,” said Benway. “We really needed a stand-alone site.”

The new site, which is undergoing the final phase of development, will include more information on available commercial properties in Manchester, an overview of available financial incentives, business resources and programs as well as information touting the quality of life in the city.

“We really received a tremendous amount of support from Gary O’Neil and Tracey Edwards O’Neil and SilverTech,” said Benway. “They were so committed and donated so much of their time and products.”

The new marketing campaign will be unveiled July 18 at the New Hampshire Fisher Cats game at MerchantsAuto.com Stadium with a 6:45 p.m. presentation ceremony, prior to the 7:05 p.m. starting pitch.

Tickets to the “Manchester Night” game are $8, and are available by calling Brian Cronin at the Fisher Cats at 606-4111. A portion of the proceeds will benefit Manchester’s new West Side police substation. — CINDY KIBBE


http://www.nh.com/apps/pbcs.dll/article?AID=/20070710/BUSINESSREVIEW30/70709014


Manchester Economic Development site. Please visit us here at www.yourmanchesternh.com for information on the city, living, working and building a business here.
« Last Edit: July 11, 2009, 10:24:26 AM by GDouglas » Logged

Glenn Douglas
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« Reply #4 on: July 11, 2009, 10:34:29 AM »

Division of Economic Development State of New Hampshire

http://newnedds.nheconomy.com/

SITES AND INDUSTRIAL PARKS

In some cases the land is more important for your business than a physical building. This area of the website offers the ability to search for land sites that may fit your relocation needs by acreage, location and other details. To search for land sites and industrial parks, click here or on the picture above.

GDouglas edit added link to Sites and Industrial Parks
« Last Edit: July 11, 2009, 01:03:04 PM by GDouglas » Logged

Glenn Douglas
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« Reply #5 on: July 12, 2009, 07:21:53 AM »

To search for land sites and industrial parks, click here

Listings for Londonderry:

Lot Size: 5.69 acres
Lot Size: 6.05 acres
Lot Size: 3.9 acres
Lot Size: 3.6 acres
Lot Size: 1 acres
Lot Size: 54 acres

Where are the 1,000+ acres in North Londonderry?
If the state already has an Economic Development website shouldn't Londonderry at least use the resource?
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Glenn Douglas
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